Our brand

The guidelines that follow will help you correctly make use of our brand.

Thanks for your interest in Swoosh English. We have a few guidelines for using our brand resources—please take a moment to familiarise yourself with them. You can download individual assets in each section. If you want everything, use the button below to download a .zip file:

 

By using our brand assets, you indicate your acceptance of our Trademark Usage Guidelines and you understand that a violation of these guidelines will result in the termination of your license and/or permission to use our brand assets.

Our logo

This is our logo, the one that should always be used. There are three versions to ensure optimum legibility.

Dark
EPS or PNG

Light
EPS or PNG

White
EPS or PNG

Our glyph

It’s our logo stripped of its wordmark. Use it only when and where space is limited.

Dark
EPS or PNG

Light
EPS or PNG

White
EPS or PNG

Monochrome logos

We love our main logo, so that should always be used if possible. These can be used as a substitute, only when absolutely necessary.

Dark
EPS or PNG

Light
EPS or PNG

Additional brand assets

Our typeface is Roboto.

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Swoosh English incorporates mainly blue and orange in its brand. Please use the following colours accordingly.
Swoosh Blue
#03A9F4
Deep Blue
#1A237E
Orange
#FF9800

Usage Guidelines

This is a reminder that these graphics are proprietary and protected under intellectual property laws.

These guidelines explain how you must use and visually present our brand assets at all times. Your use of our brand assets indicates your acceptance of these guidelines, and you understand that your use of our brand assets in violation of these guidelines will result in automatic termination of your license and/or permission to use our brand assets.

Use of our brand assets must be expressly authorised in writing.

Your use must not mislead consumers as to our sponsorship of, affiliation with or endorsement of your company or your products or services.

Our brand assets are our exclusive property. All goodwill that results from your use of our brand assets will be solely to our benefit. You will not take any action that is at odds with our rights or ownership of our brand assets. Where used on a web page, our brand assets, as well as the mention of our name, should include embedded hyperlinks to our homepage: www.swooshenglish.com.

Our brand assets must be used in a respectful manner. Our brand assets may not be used in a way that harms us, our products or services, or in a manner which, in our opinion, lessens or otherwise damages our reputation or the goodwill in our brand assets. In other words, please do not associate our brand assets with any illicit or illegal activities or use them in a way that is deceptive or harmful.